Your Website is your Showroom
“70% of Americans now say they look at product reviews before making a purchase.”
As consumers become more and more comfortable with online research and shopping, dealers will need to fundamentally adapt their marketing efforts and lines of communication. A Consept Digital 20 Group consists of dealers that invest a majority of their marketing online, track key metrics to optimize their efforts there, and actively monitor and evolve their online reputation.
“79% of consumers now say they use a smart phone to help with shopping.”
With the ever-changing landscape of the digital world, Digital 20 Group members must be willing and ready to track new metrics, adapt their analytical procedures, and work as agents of change in their organization and in the group. Consept will push you to expand your understanding of the online consumer and optimize your image and processes.
“83% of moms say they do online research after seeing TV commercials for products that interest them.” – Winning the Zero Moment of Truth by Google