Sonic’s new style
In catching up on some of my industry reading, I came across a very interesting article regarding Sonic Automotive Group’s updated sales process. Basically, the group is hooking all of their salespeople up with iPads that have specialized software allowing the salesperson to work with the customer from introduction to delivery. No more Business Managers! “Transactions will be paperless and significantly shorter – as quick as 30-45 minutes once a customer decides on a car”, providing a drastically different customer experience than the traditional model. Only time will tell if F&I profits diminish or if volume increases enough to cover the many millions that they are putting into this project. Nonetheless, it is a bold move in an area that is bound to evolve in the increasingly digital world. Should be interesting to see what happens!