Google’s Role in Online Car Shopping
Now that Google has started testing their online shopping tool for car dealerships, it is safe to say the competition for online car shopping is going to be increasing. As pointed out in this article by Dynamic Web Solutions, there is much uncertainty as to how this will affect the auto industry. Regardless, how Google approaches this new endeavor will drastically change the shopping experience and dealerships have to be prepared to react accordingly. Your online presence will require constant vigilance and customer interaction processes will have to be clean and consistent. Tracking website performance and the effectiveness of your SEO and PPC activity will be fundamental when isolating winning and losing strategies. How are you reacting to the very real transition that is and has been going on for years? Are you prepared to adapt when the market shifts or will you be left behind?