ConSept Blog - Archive for March, 2013

When Performance is Measured, Performance Improves.

How Important is a Service Advisor?

Most Dealers and GMs are more comfortable with the Sales end of the business. While they may have had stints “back in Fixed”, the vast majority of dealership bosses were groomed as salespeople. So how, if the powers that be have such a firm grasp on sales, does the Service…

Continue Reading

Adding Accountability to Offline Marketing with URL Tracking

Vanity URLS (like those used in TV, print, etc) can, and should, be tracked in Google Analytics to add accountability to offline marketing.  With that in mind we decided to put together a step-by-step guide to effectively tracking vanity URLs. This is a critical component for online marketers looking to…

Continue Reading